Mobile Monday

Next Event:

Monday August 4th, 2008

Start Time: 19:00 (7:00 p.m.)

Venue: The Bull's Head Pub & Restaurant, Sukhumvit 33/1 (behind Villa Supermmarket)

Topic: Trends in Mobile Advertising

Short presentation, panel discussion and live 'hands-on' demo

Even though Thailand doesn't yet have 3G, that shouldn't stop adverting agencies and marketers using the latest mobile marketing platforms. But 'Business' here seems unwilling to experiment with what's on offer in the mobile world. How can we help bring about change?

The evening will start with a brief look at recent regional trends in mobile advertising, followed by a panel discussion with leading figures from mobile platform operators, advertising agencies and telcos. 

After the discussion, we'll have demo phones on hand for you to actually test some of the latest techniques in real time.

It promises to be an entertaining evening.

If you're in advertising or marketing, this is not to be missed.

If you're thinking about setting up a company offering mobile services, this could save you a small fortune.

And if you're already offering mobile services, you'll certainly pick up a few tips on what not to do!

Most recent event

July 7th: The future of 3G in Thailand

Speaker: Khun Amarit Sukhavanij, SVP, DTAC

MOBILE MONDAY NEWS

MobileMonday Malaysia Summit was held in Kuala Lumpur from May 19-21st.

The event was very well received by both audience and industry, with over two dozen MoMo chapter founders, from around the world, attending. After the founders’ forum on May 19, an opening gala dinner for the World Congress on IT — WCIT — 2008 was held, for which the MoMo summit was a co-located event . It was attended by the Prime Minister of Malaysia along with a number of other diplomats and CEOs from over 80 countries around the world. One of the memorable images in terms of branding was a skyscraper fully lit up on one side with the MoMo logo in rotation!

The public event on May 20 was attended by some notable industry players and many university students. The schedule stretched from 9am (10am ‘island-time’ start) to 7pm with over 20 excellent speakers, mostly drawn from the MoMo founder community. Other presentations came from adMob, Ericsson, F-Secure, Google and Universal Music. Topics covered during the panels and keynotes included operator trends, mobile solutions for disaster management, various mobile industry profiles of countries ranging from China to Venezuela, metrics for mobile advertising, success factors for mobile television and platforms for mobile education.

An optional tour to Malacca was also arranged on May 21 with a combination of informal and formal events, public and private forums, global and local interactions with the global MoMo community founders who were present. The MobileMonday movement currently has active chapters in over 60 cities worldwide holding up to 700 local events per year. To accommodate future growth, the MoMo founders are planning governance structures, processes, and event management tools to ensure that the movement scales up in a transparent, dynamic, accountable and productive manner.


MobileMonday has the following global objectives:

- To encourage innovation within the mobile sector.
- To facilitate networking between small and large companies, and between
local and foreign organizations.
- To help local companies effectively participate in international
initiatives through the import and export of visions, concepts,
technologies, know-how and best practices.
- To present innovative visions, trends, studies and forecasts from the
mobile marketplace.
- To facilitate and create partnerships.
- To contribute to the education of the broader public through its
publications, online presence, and media partnerships.

The MobileMonday community is a grassroots living laboratory of ideas,
demos, pilots, benchmarking, and business development. The goal is to
enable the membership to meet with their peers in order to encourage smart
ideas to develop into commercially successful products and services.

About MobileMonday:
MobileMonday (http://www.mobilemonday.net) is a global community of mobile
industry visionaries, developers and influential individuals fostering
cooperation and cross-border business development through virtual and live
networking events to share ideas, best practices and trends from global
markets. MobileMonday has over 50 chapter cities around the world, and
continues to launch new locations monthly. MobileMonday is organized by a
group of some 200+ dedicated volunteers from around the world. Originating
in Helsinki, Finland, in the year 2000, MobileMonday has grown into the
world's leading mobile community.